Corporations should serve their customers, not woke politicians - Washington Times
How Companies Can Avoid the Sin of “Woke-Washing” | Andrea Obston Marketing Communications
Woke Washing: How purpose driven marketing is being hijacked
Woke Washing - Flux Trends
Woke washing: what happens when marketing communications don't match corporate practice Woke washing: what happens when market
Woke-Washing” a Brand: Socially Progressive Marketing by Nike on Twitter and the User Response to it2
Nike working hard to look 'woke' | Stuff.co.nz
Burger King, Greggs, Nike, Gillette: PR creative bosses on their best (and worst) campaigns of the past year | PR Week
Brace Yourself for a Super Bowl Wokewashing
From the Beatles to Colin Kaepernick: a Brief History of Nike's 'Wokewashing' | Frieze
Woke business: have big brands found a conscience or a marketing ploy? | US news | The Guardian
From the Beatles to Colin Kaepernick: a Brief History of Nike's 'Wokewashing' | Frieze
Woke Washing: How purpose driven marketing is being hijacked - Schaefer Marketing Solutions: We Help Businesses {grow}
Nike working hard to look 'woke' | Stuff.co.nz
Brands Taking a Stand: Authentic Brand Activism or Woke Washing? - Jessica Vredenburg, Sommer Kapitan, Amanda Spry, Joya A. Kemper, 2020
The Ugly Symbolism of Nike's 'Betsy Ross Flag' Sneaker | Frieze
Nike says 'Believe in something.' Can it sacrifice something, too? - New York Amsterdam News
SAGE Business Cases - Woke-Washing: The Promise and Risk of Linking Branding With Politics
Woke-Washing Can't Erase Corporate Anti-Black Racism
Companies that declared solidarity after George Floyd killing may be 'woke washing,' shareholder advocates warn - MarketWatch
Colin Kaepernick – News, Research and Analysis – The Conversation – page 1
Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice - The Fashion Law
Nike investors won't force company to show results of diversity efforts - MarketWatch
What is wokewashing, and how can brands avoid it?
